期刊文献+

制造企业服务创新过程中核心知识及量表开发研究 被引量:3

Research on the scale development of Core knowledge in the Process of Service Innovation for Manufacturing Enterprises
分享 导出
摘要 知识资源已成为制造企业服务创新成功的关键要素,对核心知识精准地搜索与获取已成为服务创新理论与实践发展的关注焦点。基于已有的研究,剖析了制造企业服务创新核心知识的本质与内涵,识别出核心知识即是营销知识,对营销知识进行重构并建立四维度测量模型。然后,以制造企业为研究对象,开发了营销知识测度量表并进行验证。实证分析结果表明,量表具有较好的信度水平、单维性、效度。最后,阐述了量表在服务创新过程中的应用。 Knowledge resources have already become the key elements of service innovation for manufacturing enterprises. Now,service innovation theory and practice focus on how to search and acquire core knowledge accurately. Firstly,the paper clarifies the connotation of the core knowledge of service innovation based on the previous research. The paper also identifies that the core knowledge is marketing knowledge,which should be reconceptualized under four dimensions measurement model. Then,the paper developes and examines the scale for marketing knowledge by taking the manufacturing enterprises as research object. The empirical result shows that the scale has nice reliability level,single dimension reliability and validity. Finally,the paper shows the scale's application in the service innovation process.
作者 余维臻 李文杰 黄秋波 Yu Weizhen;Li Wenjie;Huang Qiubo;Management School of Zhejiang Shuren University;Modern Service Industry Research Center of Zhejiang Province;Modern Service Institute of Zhejiang Shuren University;
出处 《科研管理》 CSSCI 北大核心 2014年第12期145-152,共8页 Science Research Management
基金 浙江省哲学社会科学重点研究基地课题(浙江省现代服务业研究中心)(编号:13JDFW02YB,2013.09-2016.09 13JDFW01Z,2013.09-2015.09) 浙江省科技厅软科学项目(编号:2014C35055,2014.07-2016.06) 浙江省哲学社会科学规划课题(编号:13NDJC037YB,2013.07-2016.07 13NDJC036YB,2013.07-2015.07)
关键词 服务创新 营销知识 量表开发 实证研究 service innovation marketing knowledge scale development empirical study
  • 相关文献

参考文献8

二级参考文献202

共引文献111

同被引文献47

引证文献3

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部 意见反馈