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企业集群品牌风险的博弈分析 预览 被引量:31

The Game Analysis of the Cluster Brand Risk
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摘要 当企业集群形成品牌后,集群品牌具有一定范围的非排他性的公共物品的性质,企业中的个体的机会主义行为就会给企业集群的品牌经营带来风险.本文用博弈论的方法分析得出:当企业仅仅考虑自己的利益时,所有企业维护集群无形资产的付出总供给不足;集群中的企业愈多,搭便车行为越多;集群听取大企业倾向于多付出;行会在协调集群内的企业主动维护集群品牌方面发挥一定的作用.
作者 刘芹 陈继祥
出处 《当代财经》 CSSCI 北大核心 2004年第9期 69-72,共4页 Contemporary Finance & Economics
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参考文献9

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