With a sample of 1,224 from Shandong Province, this study examined the psychometric characteristics of SWBS-CC (Subjective Well-Being Scale for Chinese Citizens) when applied to the urban and rural residents. This scale was found to have excellent reliability and validity. The subjective well-being scores of the rural residents were lower than the scores of the people who lived in cities, reflecting the actual socioeconomic differences between the urban and rural areas. The rural areas might have to take a stronger impacting force of the transition to a market economy and the transformation of society on the ideological and psychological levels. The subjective perception of the quality of life by the rural residents is extremely important and deserves close attention due to its definite influence on the stability and development of society.
subjective perception of quality of life, subjective well-being, comparative study, urban and rural residents