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企业虚拟营销战略探讨 预览 被引量:1

On Virtual Marketing Strategy of Enterprises
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摘要 随着经济全球化时代的到来,网络技术的日趋完善,企业的营销环境呈现出了新的特点,新的市场营销形态——虚拟营销已经悄然出现。文章研究了虚拟营销的特点,分析了其在当今经济环境中竞争优势和运作规律,提出了我国出口企业要取得强有力的竞争力应采取的措施。 The author of this paper has studies the characteristics of virtual marketing, analyzed the competitive advantages and laws in economic environment and proposed related measures for strong competitiveness of exporting enterprises at the advent of economic globalization and cyber technology.
作者 欧阳芳 Ou Yangfang
出处 《南昌高专学报》 2008年第5期 19-21,共3页 Journal of Nanchang Junior College
关键词 虚拟营销 网络经济 实施意义 应对策略 virtual marketing cyber economy related measures
作者简介 欧阳芳(1976-),女,福建福州人,讲师。主要研究方向:管理学、营销学。
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