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The MPDTOR: A New Brand Key Model 预览

The MPDTOR: A New Brand Key Model
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机构地区 College of Management
出处 《美中经济评论:英文版》 2011年第6期 442-450,共9页 China-USA Business Review
关键词 品牌营销策略 模型 竞争格局 消费者 咨询公司 品牌延伸 品牌战略 交易市场 brand key, brand architecture, brand structure, brand reputation, brand value
作者简介 Avichai Shuv-Ami, Ph.D., Chairman of the Marketing and Advertising Department, Director of the IAA's (International Advertising Association) programs, The Business School of the College of Management.
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参考文献10

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