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消费者依恋相关理论研究述评 被引量:1

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摘要 随着依恋理论在营销领域的应用,消费者依恋成为更为清晰解释消费者与企业、产品或品牌之间情感纽带关系的概念。文章通过对国内外关于依恋、成人依恋、品牌依恋、消费者依恋等相关文献进行整理,论述了消费者依恋的概念界定、维度及测量方法以及消费者依恋的形成机理,试图为这一构念更为广泛地应用于消费者与品牌之间关系的研究中理清思路并提供借鉴。
作者 芦文娟 李慧
出处 《生产力研究》 2012年第3期 244-246,共3页 Productivity Research
基金 天津市哲学社会科学研究规划资助项目(TJGLIO-977)
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参考文献14

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二级参考文献100

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