With the rapid development of Chinas economy and increasing levels of urbanization, to return to the countryside nature - themed rapid development of rural tourism in the country. Cause From rural tourism generated impetus and problems on Current rural tourism were studied and found that the rural environment and national cul- ture is the root cause of large - scale development of rural tourism, and economic development, government support and urban and rural areas to promote the development of rural tourism. To promote the development of rural tourism, this paper analyzes tourist perception theory, designed to analyze specific perspective of tourists for the center to guide the development of rural tourism, the use of the perceived value of the theory of tourist demand for multi -dimensional. On this basis, the paper YanLingXian leisure travel were analyzed from cherry picking sight- seeing tours, Huadu tour outing flowers, Huaxiang farm tours and travel goods aging tea shop four areas studied. The study found that for rural tourism, the perceived value of their products is a key factor in maintaining high re-tention rates of tourists. Yanling County tourism situation from the point ot view of each area, visitors from all as- pects of rural landscape, products and services, and other basic conditions and cost awareness are quite satisfied with the performance, visitors high retention rates, foreign recommend high YanLing Xian promote rural tourism the rapid development of the industry. In addition, the paper also Yanling County, rural tourism proposals, Yanling County needs further tap the potential and characteristics of rural tourism resources, efforts to improve environmen-tal conditions of rural tourism as well as the development of new tourist routes.
Journal of China Agricultural Resources and Regional Planning