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需求导向的我国大众冰雪健身供给侧治理路径研究 预览 被引量:31

Research on Governance Paths to Supply Side of Demand-oriented Ice and Snow Fitness for the Public in China
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摘要 我国成功取得2022年冬奥会的举办权,这必将对我国大众冰雪健身起到积极的促进作用。大众冰雪健身在我国虽然出现已久,但尚未形成冰雪健身氛围与热潮。为了全面掌握我国大众冰雪健身的现实状况,在查阅大量文献资料的基础上,实地调研、走访了黑龙江省体育局、吉林省体育局、辽宁省体育局等多家相关部门,了解大众冰雪健身供给的现实状况,发现了我国大众冰雪健身供给侧存在着一些列问题:滑雪场、滑冰场基本属于自主运营状态,盈余较少,有的甚至亏损;冰雪健身、竞赛、旅游、疗养等冰雪产业链尚未形成;从业人员素质整体不高。结合需求导向,在分析影响我国大众冰雪健身供给的影响因素基础上,提出了我国大众冰雪健身供给侧的治理路径:政府通过对青少年参与的政策扶持夯实大众冰雪健身的群众基础;协会通过冬季项目推广与普及引导大众冰雪健身人群积极参与;社会通过塑造独特的冰雪文化、冰雪风俗营造大众冰雪健身的氛围;市场通过提供充足服装、器材保障大众冰雪健身的发展;企业通过完善冰雪场地、设施推动大众冰雪健身的升级。从而形成由政府、协会、社会、市场、企业等主体共同参与的多中心供给模式。 The successful bidding for the 2022 Winter Olympics will certainly boost the development of ice and snow fitness for the Chinese.Ice and snow fitness for the public has been quite a long time in China,but it is not yet widely popular and booming.A great amount of document literature is consulted in order to master the reality of ice and snow fitness for the public.In addition,field investigation is conducted and visits are paid to experts and leaders of relevant departments in Heilongjiang Provincial Sports Bureau,Jilin Provincial Sports Bureau and Liaoning Provincial Sports Bureau.A series of problems on supply side are discovered.First,skiing resorts and skating rinks are practically operated independently.Most of them have a smaller surplus even several are defective.Second,the ice and snow industry chain of ice and snow fitness,competitions,tourism and rejuvenation all in one has not taken shape.Third,the quality of employees as a whole is not high.Based on demand orientation and factors influencing ice and snow fitness for the public,governance paths to supply side are accordingly put forward.The government will help to lay a solid foundation by providing favorable policies for the involvement of young people.Associations will guide enthusiasts to actively participate in ice and snow fitness by popularizing winter sports events.The society will create the atmosphere by moulding the unique ice and snow culture and customs.The market will guarantee the development by providing adequate clothes and equipment.Enterprises will promote the upgrade by improving venues and facilities.Finally,the polycentric supply model that the government,associations,the society,the market as well as enterprises jointly involve in ice and snow fitness will be established.
作者 程文广 刘兴 CHENG Wen-guang, LIU Xing (Shenyang Sport University,Shenyang 110102,China)
机构地区 沈阳体育学院
出处 《体育科学》 CSSCI 北大核心 2016年第4期11-19,共9页 China Sport Science
基金 国家体育总局体育哲学社会科学研究重点项目(2249SS15145)
关键词 大众 冰雪健身 需求 供给 多中心治理 the public ice and snow fitness demand supply polycentric governance
作者简介 程文广(1968-),男,辽宁大连人,教授,博士,主要研究方向为体育教育价值与体育公共服务,Tel:(024)89166377,E-mail:chengwg2840@163.com; 刘兴(1963-),男,辽宁抚顺人,教授,博士,主要研究方向为体育教育训练学,Tel:(024)89166609,Email:liuxingbc@126.com。
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