Under the background of popular entrepreneurship and innovation, encouraging and guiding college students to innovate and start a business is a major strategic measure to achieve entrepreneurial employment and build an innovative country. However, the proportion of college students who started a business is very low, and innovative entrepreneurship is fewer. The study took twenty pioneers from Huazhong Agricultural University as cases and found that these students have common characteristics, such as taking their major as basis and showing affection for the industry, taking an employment first and then starting a business, dissatisfaction with the status quo and pursuing a great career, learning about the situation and taking advantage of policies, innovating during entrepreneurship, and getting stronger during innovation, etc. Under the interaction of internal and external factors, they showed a common development mechanism around entrepreneurial motivation, opportunities, practices, innovation and business prospects. To promote Chinese college students＂ innovation entrepreneurship development in healthy and rapidly requires joint efforts from government, colleges, society and students, and mutual contribution between innovation and entrepreneurship as well.
Journal of National Academy of Education Administration