with the rapid development of our society and economy, the people＇s living standard has been improved continualy and the people＇s enthusiasm for tourism has been increasing. While the contradiction between supply and demand in tourism market is prominent. There are problems of tourism market management anomie and the endless market chaos. China＇s tourism market system is huge, the tourism market environment is complex, and the governance system of tourism market is not perfect. They are all the important reasons for the chaos of tourism market in China. China＇s tourism market must be governed by both legal norm and moral restraint. Only when we cure the symptoms, can we fundamentally eliminate the chaos in the tourism market and maintain the healthy development of China＇s tourism market.
Journal of Nanchang Vocational ＆ Technical Techers＇ College
tourism market governance