Rural tourism is an important tool for poverty alleviation in the new era, which has the characteristics of low cost,quick effect and flexible way. The rational evaluation of the internal value and external conditions of rural tourism resources is an important prerequisite for the development of rural tourism resources. This paper combines the analytic hierarchy process and the Fishbein-Rosenberg model for the first time, and calculates the assessment value of rural tourism resources in all counties of Lu′an City. On this basis, the results of quantitative evaluation are discussed and analyzed. Finally, this paper puts forward the corresponding countermeasures and suggestions for the development of rural tourism in Lu′an, in order to provide certain reference significance to the development of rural tourism in Lu′an.
Chaohu College Journal
rural tourism resources evaluation
AHP Analytic Hierarchy Process