期刊文献+

媒体融合在科技期刊学术活动中的应用与成效——以科技导报社为例

Application and effect of media convergence in academic activities of scientific journals:Taking Science and Technology Review Publishing House as an example
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摘要 【目的】探索学术活动的宣传推广方法,以扩大活动的影响力。【方法】科技导报社在实践中摸索出3种特色品牌活动,在举办品牌活动的整个过程中注重服务意识,加大宣传力度,重点运用新媒体,并结合传统媒体,寻找扩大活动影响力的有效途径。【结果】期刊自有的微信、微博、博客等新媒体平台可有效扩大活动影响范围与影响力,海报、宣传页、纸刊等传统宣传方式可强化参与者对科技期刊的体验,增强对科技期刊的认知;与其他相关单位的新媒体平台合作可明显增强活动影响范围,并为学术活动注入活力;新媒体手段的广泛应用可帮助科技期刊节省人力、物力,以更小的投入取得更优的效果。【结论】媒体的全方位融合能够有效扩大学术活动的影响范围与影响力,促进科技期刊影响力的提升。 [Purposes] This paper aims to explore the effective ways to promote the influence of academic activities.[Methods]Science and Technology ReviewPublishing House explored three distinctive brand academic activities in practice. In order to find the effective ways to expand the influence of activities,we paid attention to service consciousness,intensified publicity,focused on using newmedia,and combined with traditional media during the whole process of the activities.[Findings] The newmedia platforms of scientific journals such as WeChat,microblog,and blog can expand the scope and influence of the activities effectively.The traditional publicity methods,such as posters,publicity pages,and printed publication,can strengthen the participants’ experience. Cooperation with newmedia platforms of other relevant units can significantly enhance the scope of academic activities and inject vitality. The application of newmedia can save manpower and material resources,and achieve better results with less investment.[Conclusions] The comprehensive integration of newmedia can enhance the scope and influence of academic activities effectively,and then promote the influence of scientific journals.
作者 王丽娜 李娜 陈广仁 WANG Lina;LI Na;CHEN Guangren(Science and Technology Review Publishing House, 86 South Xueyuan Road, Haidian District, Beijing 100081, China)
机构地区 科技导报社
出处 《中国科技期刊研究》 CSSCI 北大核心 2019年第2期169-172,共4页 Chinese Journal of Scientific and Technical Periodicals
关键词 科技期刊 学术活动 学术会议 新媒体 媒体融合 全媒体 影响力 Scientific journal Academic activity Academic conference New media Media convergence All-media Influence
作者简介 王丽娜(0RCID:0000-0003-0457-0740),硕士,编辑,E-mail:wanglina@casl.org.cn;李娜,硕士,编辑;陈广仁,博士,编审.
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