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新时代我国大型群众性体育赛事的发展困境与改革策略 预览

Development Dilemma and Reform Strategy of Large-Scale Mass Sports Events in China in the New Era
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摘要 大型群众性体育赛事蕴含着巨大经济价值与社会价值。在新时代进一步发挥其“稳增长、促改革、调结构、惠民生”的作用,对于推动体育产业供给侧改革具有重要的现实意义。笔者运用文献资料、数理统计等研究方法,对新时代我国大型群众性体育赛事的发展困境进行了研究。结果表明:我国大型群众性体育赛事面临着供给总量较少,赛事类型单一;行政职能滞后,协同能力不强;运作模式落后,缺乏品牌意识等发展困境。建议:扩大赛事规模,丰富赛事品种;优化行政职能,增强协同能力;转变运作模式,打造赛事品牌。 Large-scale mass sports events contain great economic and social values.In the new era,it will further promote the role of“stabilizing growth,promoting reform,adjusting structure and benefiting the people s livelihood”,which is of great practical significance for promoting the supply-side reform of the sports industry.Using research methods such as literature and mathematical statistics,this paper studies the development dilemma of large-scale mass sports events in China in the new era.The results show that China s large-scale mass sports events face a small supply and a single type of competition;administrative functions lag behind,and coordination is not strong;operating mode is backward,lacking brand awareness and other development dilemmas.In view of the above research results,it is proposed to expand the scale of the event and enrich the variety of events;optimize administrative functions and enhance synergy;change the mode of operation and create event brands.
作者 周尤 李明平 ZHOU You;LI Ming-ping(Department of Physical Education,Guangdong Polytechnic College,Zhaoqing,Guangdong 526100,China)
出处 《体育研究与教育》 2019年第3期74-78,91共6页 Sports Research and Education
关键词 群众体育 新时代 群众体育赛事 体育产业 体育品牌 商业开发 发展困境 改革策略 mass sports new era mass sports events sports industry sports brand commercial development development dilemma reform strategy
作者简介 周尤,女,助教,硕士。研究方向:体育教育训练学;通讯作者:李明平,女,助教,硕士。研究方向:体育教育训练学。
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