This paper analyzes the construction of the soft power of NBA teams with the method of literature and logical analysis, in order to provide reference for the construction of CBA teams' cultural soft power. The study finds that the soft power construction of NBA teams is mainly divided into four dimensions: team spirit, team system, team culture and team attraction. Among them, team spirit refers to the code of conduct on and off the field of a team and the spiritual belief that motivates players to continuously realize and surpass themselves. The system force of the team is the guarantee to promote the normal operation of the team to achieve the goal of the team. Team culture force is the force that can promote the team to accumulate gradually and form a healthy atmosphere in the development process. Team appeal is the ability of a team to gain the approval of its fans and audience. It is suggested that CBA teams should pay attention to the training and slogan construction of CBA teams. We will continue to improve the system for managing players and enrich the details of players' contracts. In the team culture, pay attention to the home culture, locker room culture construction;The attraction of the team in the team image construction, training team take the initiative to assume the sense of social responsibility, actively promote the club team neutral naming, packaging local stars.
Sichuan Sports Science