期刊文献+

基于计划行为理论的绿色行为意向形成分析 预览

A Study on Formation of Intentions of Green Behavior: Applying Theory of Planned Behavior
在线阅读 下载PDF
收藏 分享 导出
摘要 以计划行为理论(Theoryof Planned Behavior,TPB)对居民绿色行为意向进行探讨,使用结构方程研究绿色行为意向与行为态度、主观范式、知觉行为控制的关系,以及与自主动机、预期外在回报、绿色氛围三个前置变量的关系。结果显示绿色行为态度对行为意向有正向影响,而主观范式和知觉行为控制并没有显著影响居民绿色行为意向。自主动机、预期外在回报和绿色氛围均对行为态度和行为意向有正向影响,表明行为态度在前置变量和行为意向的关系中起中介效应。根据研究结果,可以从多方面得到推动居民参与绿色行为的启示。 Drawing on the theory of planned behavior, this study investigated the intentions among residents to implement green behavior. We studied the theoretical model using structural equation analysis. We linked the intentions to green behavior of respondents to their attitudes, subjective norms and perceived behavioral control, as well as three antecedents: autonomous motivation, anticipated extrinsic benefit and green climate. The results show that attitude towards green behavior positively influences intention to green behavior, whereas the effects of subjective norms and perceived behavioral control are found to be insignificant respectively. Autonomous motivation, anticipated extrinsic and green climate are positively related to attitude towards green behavior and intention to green behavior respectively, indicating that attitude towards green behavior mediates the relationship between three antecedents and intention to green behavior. The implications of promoting green behavior are discussed in accordance with the study findings.
作者 司徒健彬 潘强 姚宁川 SITU Jianbin;PAN Qiang;YAO Ningchuan(School of Economics and Management, Zhuhai City Polytechnic, Zhuhai 519090, China;International Business School, Jinan University, Zhuhai 519070, China;Zhuhai Free Trade Zone Administrative Committee, Zhuhai 519000, China)
出处 《四川职业技术学院学报》 2019年第3期39-50,共12页 Journal of Sichuan Vocational and Technical College
基金 教育部人文社会科学规划项目(17YJA630036) 广东省自然科学基金项目(2015A030310512) 珠海城市职业技术学院教科研项目人文社科类(20161209).
关键词 绿色行为意向 绿色行为态度 主观范式 知觉行为控制 计划行为理论 intention to green behavior attitude towards green behavior subjective norm perceived behavioral control theory of planned behavior
作者简介 司徒健彬(1986-),男,广东珠海人,博士,讲师,研究方向为行为金融、组织行为;潘强(1981-),男,广东珠海人,硕士,副教授,研究方向为高等教育、机器学习;姚宁川(1986-),女,广东珠海人,硕士,研究方向为公共政策、城市管理。
  • 相关文献

参考文献10

二级参考文献79

共引文献52

投稿分析

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部 意见反馈