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因果要素关联视域下社交媒体倦怠用户画像模型构建

Construction of User Portrait Model of Social Media Burnout from the Perspective of Causal Factor Association
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摘要 [目的/意义]探究社交媒体倦怠的原因要素和结果要素标签,分析各要素间的相互作用关系,扩展用户信息行为的理论研究范畴,为企业深入了解用户社交媒体倦怠发展态势提供指导。[方法/过程]基于信息生态理论,提取"信息人、信息、信息环境和信息技术"4个信息生态因子维度的社交媒体用户画像标签;根据用户心理特征和行为表现,抽取用户画像情感和行为标签,构建社交媒体倦怠用户画像模型。[结果/结论]透过社交媒体用户消极使用和负面情感变化的典型社会现象,对用户画像模型进行整合分析与关系凝练,证明本研究社交媒体倦怠用户画像模型与S-S-O理论框架具有一致性,并根据实际进行理论上的拓展和应用。 [Purpose/significance] The paper explored the causes and results of social media fatigue and analyzed the interaction between the elements, aiming to expand the theoretical research scope of user information behavior, and provide guidance for enterprises to understand the development trend of user social media fatigue.[Method/process] Based on the information ecology theory, the paper extracted the social media user portrait labels from the four dimensions of information ecology, including information person, information, information environment and information technology. Then the paper extracted the user portrait emotional and behavioral labels from the user's psychological and behavioral performance, and constructed the social media fatigue user portrait model.[Result/conclusion] Through the typical social phenomena of negative use and emotional change of social media users, the integration analysis and relationship conciseness of user portrait labels prove that the model of user portrait of social media fatigue in this study is consistent with the S-S-O theoretical framework, and theoretical expansion and application research are carried out according to the actual situation.
作者 张艳丰 彭丽徽 洪闯 刘金承 高凯 Zhang Yanfeng;Peng Lihui;Hong Chuang;Liu Jincheng;Gao Kai(School of Public Management Xiangtan University,Xiangtan 411105;School of Management Jilin University,Changchun 130022;School of Software Engineering Shenzhen Institute of Information Technology,Shenzhen 518172)
出处 《图书情报工作》 CSSCI 北大核心 2019年第14期94-100,共7页 Library and Information Service
关键词 信息行为 社交网络 社交媒体倦怠 用户画像 information behavior social network social media fatigue user portrait
作者简介 张艳丰(ORCID:0000-0001-9374-2449),讲师,博士,E-mail:zyfzzia@163.com;彭丽徽(ORCID:0000-0003-3245-3904),博士研究生;洪闯(ORCID:0000-0002-9853-0784),博士研究生;刘金承(ORCID:0000-0003-2443-3292),博士研究生;高凯(ORCID:0000-0003-3172-0943),硕士研究生.
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