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考虑决策者风险态度的供应链融资与定价策略

Financing and Pricing Strategy of Dual-channel Supply Chain with Decision Makers’ Risk Attitude
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摘要 在由单个供应商和单个零售商构成的双渠道供应链系统中,考虑供应商和零售商双方风险态度,建立银行融资和延期付款两种融资策略下的供应商-零售商Stackelberg博弈模型,得到零售商资金约束时供应链决策者的最优定价策略,分析供应链决策者风险态度对融资与定价策略的影响。结果表明,零售商存在资金约束时,供应商应优先选择延期付款策略;供应商和零售商的风险态度和融资利率对零售商融资策略的选择具有影响作用;融资利率较低时,供应链系统选择银行融资策略比延期付款策略更有利。 The dual-channel supply chain system consisting of a single supplier and a single retailer was studied,and both the supplier’s and the retailer’s risk attitude were considered.The supplier-retailer Stackelberg game model was established under bank financing and delay payment and the optimal pricing strategy with retailer’s financial constraint was given.The effect on financing and pricing strategy by the decision makers’ risk attitude was analyzed.The results show that the supplier should give priority to the delay payment with the retailer’s financial constraint.The supplier and retailer’s risk attitude and the interest rate have effects on the financing strategy.Bank financing strategy is preferred to delay payment strategy for the whole supply chain system when the interest rate is lower.
作者 康凯 高思颖 张敬 KANG Kai;GAO Si-ying;ZHANG Jing(School of Economics and M anagement,Hebei University of Technology,Tianjin 300401,China;The Center for Enterprise Informatization and Management Innovation,Tianjin Humanities and Social Science Key Research Base,Tianjin 300401,China)
出处 《工业工程与管理》 CSSCI 北大核心 2019年第5期32-42,共11页 Industrial Engineering and Management
基金 河北省社会科学基金项目(HB17GL034)。
关键词 双渠道供应链 资金约束 风险态度 融资策略 定价策略 dual-channel supply chain capital constraint risk attitude financing strategy pricing strategy
作者简介 康凯(1964-),河北乐亭人,教授,主要研究方向为物流与供应链管理、企业网络与协作运营研究,E-mail:kkang2000@Sin a.com。
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